OLDER, RANDO STUFF I LIKE (all produced, no spec stuff)

PREVIOUSLY ON YOUR TV

Talking to kids about sex (disease prevention to abstinence) is tough because they can smell advertising a mile away. These spots grab their attention and hold them all the way to :30. Post-campaign research showed an 83% recall of the tag and the spots.

Having a limited budget to compete with Texas’ ubiquitous Shiner Bock, a simple animated spot with a nod to beer drinkers everywhere helped put Ziegenbock on the Texas map.

Simple misdirection makes selling a commodity game ticket kind of funny.

Assignment: Rugs. $5,000 budget. Make it cool.