anthology honolulu hi : nov 2018 – sept 2020
senior writer
wrote copy/concepts on several high-profile accounts. worked closely with several teams of junior and senior creatives and account service. lead copywriter for: hawaiian telcom, foodland, na hoku jewelry, aqua-aston hotels, and did a few small projects on hawaiian airlines.
chappellroberts tampa fl : jan 2016 – nov 2017
senior writer
wrote all copy/concepts, some client interaction. clients include tampa bay buccaneers, florida hospital, zoo tampa, 3daughters brewing, the bank of tampa.
senior writer
wrote all copy/concepts, some client interaction. clients include tampa bay buccaneers, florida hospital, zoo tampa, 3daughters brewing, the bank of tampa.
ppk tampa fl : oct 2014 – sept 2015
associate creative director : copywriter
wrote copy on big boy burgers, lennar homes, visit tampa bay, bright house, red bull.
freelancer chicago il : feb 2010 – oct 2014
wrote copy, concept development. projects: jaguar cars, coke, miller lite, coors lite, leinenkugel’s, hellmann’s mayo, lipton iced tea, chase private client.
categories: beer, food, hospital network, insurance, furniture.
associated wichita ks : jan 2006 – feb 2010
associate creative director : writer
managed small creative team, wrote copy, heavy client interaction.
clients: cox communications, grasshopper mowers, state of kansas.
moses-anshell phoenix az : dec 2002 – jan 2004
associate creative director
oversaw all creative, wrote copy, sat on agency executive committee.
clients: u.s. airways, nintendo, arizona office of tourism.
dentsu osaka japan : june 1999 – june 2002
international associate creative director
the only american working for dentsu-osaka’s international division on all english-speaking projects for sony, panasonic, universal studios, et al.
mzd indianapolis in : nov 1996 – june 1999
associate creative director
creative team leader on hoosier lottery, indiana state fair, and sex can wait.
warehouse agency phx az : sept 1992 – oct 1996
creative director : president
ran a five-person shop which included new business, internal budgeting, client management, creative direction, copywriting and agency direction.
bch louisville ky : may 1989 – sept 1992
copywriter
worked on mcdonald’s, louisville zoo, et al.
nosescott@yahoo.com : IG/notdan_bilzerian : 6024320850
Hawaiian Telcom
The cable/web wars are alive and kicking in Hawaii and Hawaiian Telcom's competition was Spectrum, a Mainland tech juggernaut. But here in the 808, Locals get priority, just like a surfer in a line-up. So, HT had to offer a great product/service in addition to keeping it local. Having a former Miss Hawaii USA as our lead helped keep HT at the top of the tech providers in Polynesia. Copy was always light but relevant to how we all speak, even with the ubiquitous feature/benefit list in every spot.
Due to island-wide infrastructure issues, HT wasn't able to wire the whole island chain, and according to research, that was the most common complaint, "we can't get Hawaiian Telcom."
Foodland
The hands-down favorite local grocery chain for generations of Locals, visitors, and all residents of Hawaii is Foodland. The aloha spirit is in every employee, and many have been with the company since forever. Plus, Foodland offers high-quality food at not-Whole Foods prices. It is a busy retail client that requires lots of radio content every week, plus Social content, and TV, all while keepin' it local with simple, fun messaging.
Tampa Bay Buccaneers
This campaign capitalized on some key players and all the excitement Tampa Bay was feeling with momentum coming from the previous season, almost like a fuse was lit and cannons were about to fire! In Tampa Bay, pirate culture is alive and well, and my VO guy captured that vibe.
Zoo Tampa
The Zoo does some really fun, super family-friendly events. Working with several art directors, the work always takes on a fresh look and generates tons of new, and even lapsed traffic for the Zoo. Typically the campaigns were outdoor, social, some print, radio, and often family-friendly TV.
One World Sight Alliance
This video is a solid B2B example of fresh, global positioning using an erudite script and international VO. With the help of stock footage, I created a smart video for One World Sight Alliance designed to elevate their profile in global ocular science. Not a sexy category, but this video shows thinking behind a mostly unknown category.
Hard Rock Hotel & Casino
Hard Rock was building and launching their 2nd tower in Biloxi. They were also doing a top-down revamp of a new, unnamed club. The ECD of the agency where I was freelancing asked me to name the club (213 names, one winner) and develop posters and banners. The design was reminiscent of garage band posters and integrated seamlessly with their rock & roll brand.
